11. Landing the Product

Post Launch Feedback Heading

Post Launch Feedback and Landing the Product

ND036 C4 L04 A07 Post Launch Feedback

Landing image

Landing the Product

Landing the Product

Post Launch Feedback Recap

Things To Remember About How to Land Your Product Successfully

  • Monitor your metrics.
    If something looks wrong, you need to understand why and how to fix it.
    Have a dashboard that tracks all your KPIs, check the state of your product frequently. Dashboards also help you to communicate with your leadership.

  • Metrics might not be enough.
    You need to listen to your users and customers by reading reviews for your app, asking customer support to pull statistics for your app reviews, looking for articles about your product, sending surveys. For big customers, ask the support team to do outreach and pass you the feedback.


  • Document the feedback in a central location.
    Invite others to contribute. Look for patterns and themes in the data. Identify the underlying problems and start developing possible solutions


  • Add problems and solutions to the PRD.
    Start planning how you will test your solutions.

Post Launch Feedback Quiz

Which of these are easy channels to get feedback from users of a mobile app on iOS?
SOLUTION:
  • App Store Reviews
  • Forums
  • In-app surveys
  • Insight from the Customer Support team

Post Launch Quiz

True or false: It’s important to act on and address all feedback
SOLUTION: False

Think like a Product Manager!

QUESTION:

Think like a Product Manager

Read through AppStore reviews for a favorite app. If you were the PM for this product, what improvements would you suggest?

ANSWER:

I really like the Fitbit app and device. I read some reviews and noticed that some reviewers mentioned that they prefer the calorie counter in MyFitnessPal (in a sense it is a competitor to Fitbit).

If I were the Fitbit PM I would investigate the differences between calorie counting in these two apps andl outline improvements to Fitbit’s calorie counting.
I tried the barcode scanning for food on the Fitbit app and it didn’t work. There was no back button once the app got stuck (only a cancel button). I would propose making the Fitbit calorie counter more user-friendly by adding a back button.

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